Tourist Development Council Public Meeting – 9/18/19

Tourist Development Council Public Meeting – 9/18/19


♪ ♪ FINALLY I’D LIKE TO CLOSE WITH A SURVEY WE JUST DID. YOU KNOW, WE LIKE TO STAY AHEAD OF INDUSTRY STANDARDS, AND WHAT’S HAPPENING IN THE INDUSTRY, AND WE’D HEARD THAT A LOT OF LOCALS WERE STARTING TO HAVE ISSUES WITH TOURISM. TRAFFIC. YOU KNOW, THEY GO TO THEIR FAVORITE RESTAURANT AND THEY COULDN’T GET IN. AND SO, WE HIRED A THIRD PARTY OUT OF TALLAHASSEE, TO COME IN AND DO A SURVEY OF OUR LOCALS, AND HOW THEY FELT ABOUT TOURISM. BECAUSE WE WANTED TO KNOW. AND SO, I’M GOING TO LEAVE THIS ONE PAGER WITH THE RESULTS OF THAT STUDY, AND I CAN TELL YOU THAT OVERWHELMINGLY, OUR LOCALS FELT THAT TOURISM WAS EXTREMELY VALUABLE. AND I THINK IT’S BECAUSE WE HAVE THESE BIG EVENTS THAT CREATES A LOT OF PRIDE. YOU KNOW, COLLEGE FOOTBALL NATIONAL CHAMPIONSHIP GAME, THE POLLLYWOOD AWARDS. AND I THINK OUR LOCALS REALLY BUY INTO THOSE BIG EVENTS AND THEY SEE THAT AS WELL AS TOURISM, AS ECONOMIC GROWTH. SO I’LL LEAVE THESE WITH YOU. HOT OFF THE PRESS WE HAVEN’T EVEN RELEASED IT TO THE PUBLIC. IT HASN’T BEEN IN ANY NEWSPAPER. SO I’LL — MADAM CHAIR I DON’T KNOW IF YOU HAVE ANY QUESTIONS. IF YOU’D LIKE TO ASK ME ANYTHING BEFORE I SIT BACK DOWN.>>KAREN WILLIAMS SEEL: WELL, THANK YOU VERY MUCH. AND THANK YOU FOR THE EXCELLENT JOB. AND PARTNERING OFTENTIMES WITH VISIT ST. PETE-CLEARWATER ON MANY EFFORTS. AND I GUESS ONE QUESTION I WOULD HAVE IS, WITH YOUR CONVENTION CENTER, IF YOU HAD TO GIVE A PERCENTAGE OF HOW MUCH THAT BENEFITS YOUR BED TAX, OR ON COLLECTIONS, WHAT WOULD YOU ESTIMATE THAT TO BE?>>SANTIAGO CORRADA: I WOULD SAY THAT IT DEPENDS ON THE MONTH. AND IT REALLY DEPENDS ON THE YEAR. YOU KNOW, WE FOR THIS YEAR OUR INDUSTRY SET THE MOST AGGRESSIVE ROOM NIGHT GOAL FOR THE CONVENTION SALES TEAM. THAT’S 550,000 HOTEL ROOMS TO BE BOOKED THIS YEAR. FOR FUTURE YEARS. WHAT IT REALLY DOES, IT’S THAT FOUNDATION. THAT BAKED IN PIECE OF BUSINESS THAT YOU KNOW IS GOING TO BE HERE, THAT YOU CAN TRUST WILL BE HERE. SO IT DEPENDS ON ANY GIVEN YEAR, ANY GIVEN MONTH. I CAN TELL YOU JULY, WHICH IS A TOUGH MONTHS FOR LOTS OF DESTINATIONS, NOT BECAUSE IT’S EXTREMELY HOT HERE, EVERYONE’S OPEN FOR BUSINESS. YOU KNOW, I ALWAYS SAY, YOU KNOW, DON’T SAY IT’S REALLY HOT HERE. IT’S REALLY HOT EVERYWHERE. IT’S HOT IN CHICAGO, IT’S HOT IN WASHINGTON, D.C. EVERYBODY’S OPEN FOR BUSINESS. EVERYONE’S AFTER THE SAME VISITORS, THE SAME CONVENTIONS. SO I CAN TELL YOU THAT IN A MONTH LIKE JULY WHERE WE MIGHT SEE A DROP IN VISITATION, A CONVENTION LIKE THE ONE I MENTIONED, BLOWS IT OUT. I MEAN, YOU KNOW, BED TAX REVENUES WERE UP ALMOST 11% FOR JULY. AND I CAN ATTRIBUTE IT MAINLY TO THAT ONE GROUP AND A FEW SMALLER GROUPS THAT FOLLOWED. BUT THAT’S THAT LAYER, THAT FOUNDATION THAT HELPS GET THROUGH SOME OF THE TOUGH MONTHS AND SOME OF THE TOUGH YEARS, QUITE FRANKLY.>>KAREN WILLIAMS SEEL: GREAT. ANYONE HAVE ANY QUESTIONS? WELL, AGAIN, THANK YOU.>>SANTIAGO CORRADA: THANK YOU.>>KAREN WILLIAMS SEEL: A HISTORIC MOMENT TO HAVE YOU HERE.>>PLEASE INVITE ME BACK. I’D LOVE TO COME BACK.>>KAREN WILLIAMS SEEL: WELL, WE’RE ON BOTH SIDES OF THE BAY AND IT REALLY MATTERS THAT WE’RE WORKING TO THE TO INCREASE TOURISM. SO THANK YOU TO YOU AND YOUR STAFF FOR EVERYTHING THAT YOU DO.>>SANTIAGO CORRADA: THANK YOU. THANK YOU SO MUCH. THANK YOU.>>KAREN WILLIAMS SEEL: OKAY. NEXT IS DEPARTMENT REPORTS. LATIN AMERICA, ANA FERNANDEZ. THANKS, IT’S SO NICE TO SEE YOU.>>ANA FERNANDEZ: NICE TO SEE YOU, TOO. I’M VERY HAPPY TO BE HERE. LATIN AMERICA, BASICALLY, WE’RE GOING TO GIVE YOU A LITTLE RUNDOWN OF WHAT WE HAVE DONE THE LAST SIX MONTHS TO INCREASE VISITATION TO THE AREA AND MARKET OUR BRAND IN LATIN AMERICA. SO, WE’RE GOING TO START WITH SOME VISITATION DATA. BASICALLY, AGAIN STARTED SOME NUMBERS AND WE’RE VERY HAPPY TO START REVIEWING THOSE AGAIN. IN THE TOP TEN COUNTRIES, YOU’RE GOING TO SEE MANY LATIN AMERICAN COUNTRIES, BRAZIL, ARGENTINA, COLOMBIA, MEXICO, AND VENEZUELA ARE IN THE TOP TEN. THE NUMBERS ARE CHANGING CONTINUOUSLY. THESE ARE 2018 AND THEY WILL HAVE THE 2019 AVAILABLE IN 2020. BUT IT’S GOOD TO SEE THIS DATA. IN REGARDS TO THE WORLD REGION, WE STILL HAVE SOUTH AMERICA AS A THIRD PROVIDER FOR TOURISM IN FLORIDA, WITH FOLLOWED BY CARIBBEAN AND CENTRAL AMERICA. AND WE WANTED TO TAKE THOSE NUMBERS AND THEN TAKE OUR NUMBERS FOR TOTAL LATIN AMERICAN VISITATION ARRIVALS TO ST. PETE-CLEARWATER, AND THE ECONOMIC REPORT FOR THIS DESTINATION. AS YOU CAN SEE, LATIN AMERICA ENVIRONMENT STARTED IN 2013 SO I WANTED TO JUST CONCENTRATE ON THOSE YEARS. YOU SEE ARGENTINA WAS OUR BIGGEST PROVIDER THROUGH THOSE YEARS. AND THEN MEXICO, SPAIN, REST OF SOUTH AMERICA, REST OF CENTRAL AMERICA, AND REST OF THE CARIBBEAN. WHEN WE TALK ABOUT THAT, REST OF SOUTH AMERICA IS VERY BIG. YOU HAVE COLOMBIA THERE. YOU HAVE CHILE, YOU HAVE PERU. SO THAT’S WHY WE INCLUDE THEM THERE. CENTRAL AMERICA, WITH PANAMA AND THE FLIGHT, THERE’S A LOT OF BUSINESS IN THAT AREA. CARIBBEAN YOU SEE THE HIGH NUMBERS. WE HAVE DIRECT FLIGHTS INTO THE TAMPA INTERNATIONAL AIRPORT FROM CENTRAL AMERICA, BUT FROM CARIBBEAN IT’S AMERICAN AIRLINES, WE HAVE SOUTHWEST, WE HAVE SPIRIT, AND JETBLUE. SO THAT MAKES FOR THAT INCREASE AND THE DIFFERENCE WHEN WE HAVE A DIRECT FLIGHT. THE INCREASE FROM 2013 TO 2019 IS VERY GOOD FOR US, AS YOU CAN SEE,EVERY YEAR WE HAVE MANAGED TO INCREASE VISITATION FROM LATIN AMERICA INTO ST. PETE-CLEARWATER. IF WE ADD BRAZIL TO THAT, BECAUSE BASICALLY, MY DEPARTMENT, WE’RE LATIN AMERICA TOGETHER WITH BRAZIL ACTUALLY IS SUCH A BIG COUNTRY THAT WITH MEXICO SOMETIMES GET DIVIDES FROM THE REST OF LATIN AMERICA. WITH BRAZIL, THE NUMBERS FOR VISITATION IN ST. PETE-CLEARWATER GO DEFINITELY A LOT HIGHER. BUT YOU CAN STILL SEE THAT FOR BOTH COUNTRIES WE CONTINUE TO HAVE INCREASED VISITATION IN THIS AREA, AND WE’RE PUT ALL TOGETHER, IT’S A VERY SIGNIFICANT VISITATION NUMBER. WE’RE VERY HAPPY ABOUT IT. BASICALLY, HOW WE MANAGED TO DO THIS IS THROUGH EVENTS, SALES COMMISSIONS AND WORKSHOPS THAT WE DO MANY TIMES WITH VISIT TAMPA BAY AS PARTNERS. ONE OF THE THINGS THAT WE’RE DOING THAT WE’RE VERY ENTHUSIASTIC AND EXCITED ABOUT IS THE WEST COAST IS TO JOIN THE EFFORT BETWEEN VISIT ST. PETE-CLEARWATER, VISIT TAMPA BAY, VISIT NAPLES, VISIT FORT MYERS, AND THE IDEA IS TO PUT TOGETHER OUR BUDGET, OUR CONTACTS, OUR PLANS, OUR SALES AND MARKETING EVENTS, AND BASICALLY CREATE MORE OF THE NEWS FOR PEOPLE TO LOOK AT THE WEST COAST AS THE BEST PLACE TO COME IN FLORIDA. LIKE SANTIAGO WAS SAYING, WE HAVE THE MOST. BETWEEN TAMPA AND THE BEACHES AND THE WEST COAST, WE HAVE THE MOST, THEY JUST DON’T KNOW ABOUT IT. BUT THAT IS OUR MISSION, TO GET THEM TO COME HERE AND LOOK AT US IN A DIFFERENT WAY. THIS IS A LITTLE BIT OF WHAT WE DO. WHEN WE GO TO THESE COUNTRIES, WHAT WE DO IS, AS YOU SEE IN THE BACKGROUND, WORK WITH ALL OUR PARTNERS THERE. MAYOR, TOUR OPERATORS, ODA, AIRLINES AND PEOPLE THAT ARE BOOKING OUR DESTINATIONS AND SELLING OUR PACKAGES. WE DAY AND NIGHT WE’RE MAKING PRESENTATIONS, WE’RE ACTUALLY WORKING WITH EVERYBODY THAT SELLS US OVER THERE, WE’RE EDUCATING, WE GET IN FRONT OF THE PEOPLE THAT GO ACTUALLY SELLING TO THESE COUNTRIES. AND YOU HAVE TO MAKE A DIFFERENCE, AND YOU’LL SEE IN THE NEXT SLIDE HOW IT DOES MAKE A DIFFERENCE WHEN WE DO THINGS TOGETHER, AND WE PARTNER. WE GET MORE FAMS, WE’RE ABLE TO OFFER THEM THE WHOLE COAST. WITH MEDIA, TOUR OPERATORS AND TRAVEL AGENTS, AND OF COURSE WE PARTNER WITH THE AIRLINES TO DO THAT. WE ALSO — SEE OUR LAST DATA IN KISSIMMEE, WE HAD A BIG PRESENCE. WE HAD EIGHT PARTNERS THAT JOINED US. WE WENT THROUGH THE HURRICANE WEEKEND, SO THAT WAS KIND OF A LITTLE SAD. BUT IT’S STILL I THINK OUR PARTNERS WERE VERY HAPPY. THEY GOT INTERVIEWS, THEY DID A LOT OF CONTACT AND WERE ABLE TO MEET A LOT OF NEW PEOPLE THAT ARE THE WORKING WITH US ON A DAILY BASIS. NEXT YEAR IT’S IN NAPLES. SO NEXT YEAR WE GET TO SHOWCASE THE WEST COAST IN A BIG WAY. SO STAY TUNED FOR THAT. HOTEL BEDS, WE PARTICIPATED, THEY HAVE A BIG EVENT EVERY YEAR. IT IS VERY BIG FOR LATIN AMERICA, THE MARKET THAT WE WORK. WE DID BUSINESS-TO-BUSINESS EVENT, 350 TOUR OPERATORS, AND MAJOR PARTNERS GOT TOGETHER AND WE HAD BIG PRESENTATIONS, AND MISSIONS THERE. THIS IS — >>PRESENTS A GREAT OPPORTUNITY FOR THE TRAVEL TRADE, AND FOR DIFFERENT PROVIDERS IN THE INDUSTRY TO CONNECT, AND TO REALLY HEAR ABOUT THE LATEST AND GREATEST THINKING IN THE INDUSTRY. AND IT’S A GREAT PLACE TO NETWORK AND MEET COLLEAGUES THAT YOU’RE WORKING WITH ALL YEAR ROUND.>>WHEN I CAME HERE, I WAS EXPECTING THAT IT WOULD BE MOSTLY HOTELS. BUT IT’S REALLY A MIX OF SECTORS, YOU KNOW, TOUR OPERATORS, AND OTAs. SO IT’S REALLY A GREAT MIX OF PEOPLE. ♪>>I THINK THE MOST IMPORTANT CHALLENGE THE TRAVEL INDUSTRY WILL FACE IS HOW THEY MAKE USE OF ALL THE DATA THAT’S OUT THERE, AND TURN IT INTO INSIGHT TO MAKE BETTER DECISIONS ABOUT THE CUSTOMER.>>IT’S BEEN A GREAT EVENT. IT’S REALLY AWESOME TO SEE SO MANY IMPORTANT PLAYERS FROM THE INDUSTRY HERE AT ONE PLACE. AND ALSO THE PROPERTY HERE IS FANTASTIC.>>CLOUD COMPUTING, THE RISE OF MACHINE LEARNING, THE INCREASED AVAILABILITY OF NATURAL LANGUAGE PROCESSING, HOW THOSE THINGS CAN BE APPLIED TO TRAVEL, AND THEN TO, YOU KNOW, TRY AND SUPPOSE WHAT THE FUTURE MIGHT BRING.>>ANA FERNANDEZ: SO THAT GIES YOU AN IDEA. WE HAVE REPRESENTATION THERE, TAMPA BAY WAS THERE, NAPLES WAS THERE, FORT MYERS WAS THERE, ORLANDO, KISSIMMEE. SO MORE AND MORE WE WORK TOGETHER TO WORK WITH COMPANIES THAT ARE OUT THERE, NOT ONLY FOR LATIN AMERICA, BUT THESE ARE WORLDWIDE COMPANIES. BASED ONLINE, IT’S AN ONLINE TRAVEL AGENCY FOR HOTEL BEDS SO WE ALSO PARTICIPATED AT THEIR EVENT. 300 TRAVEL AGENTS IN ONE ROOM TAKING SEMINARS, LEARNING ABOUT THE DESTINATIONS, AND IT’S A GREAT OPPORTUNITY TO MEET BIG PEOPLE IN WHICHEVER COUNTRIES WERE REPRESENTED THERE. WE’RE DOING A LOT OF THINGS THIS YEAR, WE’RE DOING OUR CAMPAIGN FOR TOUR OPERATORS, BIG ONES, MEXICO WE’RE DOING FIVE. WE ARE DOING HOTEL BEDS. WE’RE DOING OTHERS STARTING WITH A NEW FISCAL YEAR. THIS IS OUR REPRESENTATION OF HOW THOSE CAMPAIGNS COVER EVERYTHING. B-TO-B, B-TO-C. WE DID MEXICO, WE DID COLOMBIA WITH THEM. AND THAT, I MEAN, WE COVER DIFFERENT AREAS. WE HAD LANDING PAGES. WE HAD INFORMATION FOR THE TRAVEL AGENTS, INSTRUMENT THEY HAVE OUR HOTELS, THEY HAVE PACKAGES, AS YOU CAN SEE, BANNER PACKAGES. WE HAVE ALL OF THESE THAT WE DO, WE KNOW HOW MANY PEOPLE ARE OPENING, AND WE GET A LOT OF BONUS KIND OF SUPPORT FROM THEM. WHAT WE DO WITH THEM, IT’S A LOT OF DIFFERENT THINGS. WE COVERED THE MEXICO CITY AIRPORT OUTSIDE, INSIDE, BAGGAGE AREA, BAGGAGE CLAIM, SO THEY’RE SEEING OUR PRODUCT, AND AT THE SAME TIME THEY’RE LOOKING AT IT AT THEIR COMPUTER AT WORK WHEN THEY GET TO THE LANDING PAGE OF THESE COMPANIES. THE PACKAGES, THE HOTELS, THE ATTRACTIONS, ARE ALL FEATURED THERE. TO GIVE YOU AN IDEA, THIS IS THE FIRST TIME WE DO A CAMPAIGN FROM THEM. WE STARTED THE CAMPAIGN IN MAY. WE STARTED DOING EVENTS WITH THEM IN MAY. THIS IS MEXICO, AND YOU CAN SEE HOW IT MOVES THE NEEDLE, AND IT MAKES A BIG DIFFERENCE, AND SAME THING WITH HOTEL BEDS. WE’RE STARTING A CAMPAIGN SEPTEMBER 1st. THAT’S WHY YOU SEE US DOING THINGS WITH THEM. IT ALL COMES TOGETHER AND WE CAN SEE DIFFERENCE AND WE CAN HAVE NUMBERS TO SHOW YOU. SO WE’RE REALLY EXCITED ABOUT THIS RESOURCE. AND IT PUTS US, WHICH I LOVE, IN THE FOURTH PLACE OF THEIR BOOKING FOR FLORIDA. SO, THIS IS AN AMAZING RESOURCE FOR THE CAMPAIGN STILL GOING. IT GOES ON UNTIL OCTOBER. BUT IT AFFECTS DECEMBER WHICH IS ONE OF THEIR BIGGEST TRAVELING MONTHS. WE’RE ALSO RUNNING A CAMPAIGN, I KNOW YOU DON’T KNOW WHAT THAT MEANS, IT’S A BIG COMPANY IN ARGENTINA, THEY HAVE A TRAVEL RADIO PROGRAM, AND IT GOES TO 21 STATIONS ALL OVER ARGENTINA. WHICH IS A BIG COUNTRY. AND AS YOU CAN SEE, THAT IT BASICALLY IS EXPOSURE WE’RE LOOKING FOR. THE CAMPAIGN RUNS — IT ALREADY STARTED ON AUGUST 1st. I THINK THE FIRST DAY WE GOT 1880 — 1,800 LIGHTS ON THE WEB PAGE JUST ON THE FIRST PAGE. SO WE’RE EXCITED ABOUT THOSE RESOURCE AND WHAT’S COMING. WITH THEM, THAT GOES WITH OUR WEB CAMPAIGN, TOGETHER WITH BANNERS, WE’RE RUINING SWEEPSTAKES. SO IT’S A VERY COMPLETE CAMPAIGN AND WE’LL SHARE WITH YOU THE RESOURCES THAT WE HAVE. ♪ I THINK THAT THAT RADIO COMMERCIAL IS IN SPANISH. BUT DON’T WORRY ABOUT IT. IT’S ABOUT ARGENTINA, HOTEL BEDS, BEDS ONLINE. LIKE I SAID, GOING TO RUN FROM SEPTEMBER THROUGH OCTOBER. BASICALLY, IT REACHES 60,000 TRAVEL AGENTS IN ALL THE MARKETS THAT THERE IS. THIS CAMPAIGN IS GOING TO RUN AT THE SAME TIME IN BRAZIL, MEXICO, ARGENTINA, COLOMBIA, AND SPAIN. WE HAVE SEEN A BIG INCREASE FROM SPAIN, AND WE’RE WORKING THAT MARKET WITH ONLINE HOTEL BEDS, AND WE SHOULD SEE GREAT RESULTS. THE CAMPAIGN INCLUDES ALL KIND OF DIFFERENT THINGS, IT GIVES YOU AN IDEA HERE OF HOW IT’S STARTING TO LOOK. WE JUST STARTED LAST WEEK, AND WE’RE ALSO RUNNING A CAMPAIGN ALL SEASON IN ARGENTINA. ALL SEASONS IS THE BIGGEST. WE PRESENTED IT IN ARGENTINA. SO THEY’RE VERY BIG, AND THEY WORK WITH PROBABLY FIVE OR SIX DIFFERENT SOCIAL MEDIA OTAs AND DIFFERENT WEBSITES. SO WE WILL BE IN ALL OF THOSE STARTING NOW UNTIL NOVEMBER. WE’RE TRYING TO LOOK FLOOR THE DECEMBER AND EARLY NEXT YEAR TRAVEL FROM ARGENTINA. SO, THOSE WE WILL SHARE WITH YOU AS SOON AS WE HAVE THEM. AS I SAID I’M VERY HAPPY THAT WE’RE STARTING TO GET NUMBERS AND WE WILL BE ABLE TO SHARE THE CAMPAIGN RESULTS WITH YOU, AND I’M GOING TO LEAVE YOU WITH BRAZIL, WHICH IS ALWAYS GREAT NEWS. THANK YOU FOR YOUR ATTENTION TODAY.>>KAREN WILLIAMS SEEL: CONGRATULATIONS. GOOD WORK. ANYBODY HAVE ANY QUESTIONS FOR ANA?>>I DO HAVE A QUESTION MADAM CHAIRMAN, IF I COULD. ANA, WHY DO WE INCLUDE SPAIN IN THE LATIN AMERICA? I MEAN, YOU KNOW, I UNDERSTAND THAT THE LANGUAGE IS THE SAME. BUT THAT’S EUROPE.>>ANA FERNANDEZ: WELL, SPAIN HAS A VERY DIFFERENT CULTURE FROM THE REST OF EUROPE. LANGUAGE, FOOD, IT’S VERY LATIN — IT’S LATIN AMERICA, ACTUALLY LATIN AMERICA HAS THE SAME PATTERNS, AND THE SAME LIKES AND THEY’RE VERY BIG ON BEACH AND THEY HAVE ALWAYS BEEN GOING TO THE EAST COAST AND MIAMI. SINCE WE HAVE ALL THE MATERIAL, AND WE HAVE, YOU KNOW, WE WORK WITH THE SPAIN TOUR OPERATORS, LIKE THE HOTEL BEDS, ALL THE BIG COMPANIES THAT SELL LATIN AMERICA, AND ARE BIG FOR THE DISTRIBUTION ARE ACTUALLY FROM SPAIN. SO IT MAKES SENSE, AND WE STARTED TRYING IT, AND I THINK SANTIAGO CAN TELL YOU THAT OUR NUMBERS HAVE BEEN INCREASING, AND WE’RE STARTING TO FOCUS ON IT. LAST YEAR I DID A COUPLE OF THINGS ESPECIALLY FOR SPAIN, AND THIS YEAR WE’RE GOING TO INCREASE THAT. IT JUST MAKES SENSE. IT’S KIND OF THE SAME IDEA.>>GEORGE CRETEKOS: THANK YOU.>>KAREN WILLIAMS SEEL: THANK YOU. FOR BRAZIL, WE HAVE ANDREA GABEL. WHO IS THE SENIOR SALES MANAGER FOR BRAZIL. HI.>>ANDREA GABEL GOOD MORNING.>>KAREN WILLIAMS SEEL: GOOD MORNING.>>ANDREA GABEL: SO I’M ANDREA GABEL. I’M RESPONSIBLE FOR THE RBRAZIL MARKET AND I WOULD LIKE TO START MY PRESENTATION TODAY SHOWING YOU THE BREAKDOWN OF THE MARKET. I’M RESPONSIBLE FOR THE TRADE. I’M ALSO RESPONSIBLE FOR MIC THAT MEANS MEETING INDUSTRY CONTRIBUTION. I BROUGHT ALSO THE MAP OF LATIN AMERICA. IN BLUE INK IS TO HAVE AN IDEA OF THE SIZE OF THE COUNTRY. BRAZIL POPULATION IS ABOUT 208 MILLION. AND SAO PAULO POPULATION IS ABOUT 21.65 MILLION PEOPLE. SAO PAULO IS LOCATED IN THE SOUTHEAST OF BRAZIL, AND WHERE THE CONCENTRATION OF THE CORPORATE BUSINESS IS LOCATED. THE POPULATION AGE RANGE IN BRAZIL IS BETWEEN 25 TO 54 YEARS, REPRESENTS 43.86% OF THE POPULATION OF THE COUNTRY. I WOULD LIKE TO CONTINUE PRESENTATION TODAY SHARING WITH YOU A LITTLE BIT OF THE DATA. BRAZIL IS NUMBER SIX OF TOP 15 INTERNATIONAL MARKET OF THE REGION IN ST. PETE-CLEARWATER. BRAZIL GROWTH ARRIVALS INCREASED FROM 2013 TO 2018 AND THAT’S WHEN WE START TO WORK THE MAP NOW IN ST. PETE-CLEARWATER. BRAZIL IS NUMBER THREE TOP COUNTRIES IN FLORIDA IN 2018 WITH 1,115,000 VISITORS. WE KNOW THE BRAZILIANS LOVE TO VISIT ORLANDO, NEW YORK AND MIAMI. SO WE ARE SO CLOSE TO ORLANDO WE CAN TAKE ADVANTAGE TO BRING THEM TO OUR DESTINATION. I OFTEN GO TO BRAZIL IN BUSINESS TRAVEL. AND MY MOST RECENT BUSINESS TRAVEL IT WAS IN AUGUST. I WENT TO SAO PAULO TO ATTEND THE BRAZIL SALES MISSION AND ALSO THE AZUL AIRLINES MEETING AND I WOULD LIKE TO GIVE A LITTLE BIT OF FEEDBACK ON THAT TRIP. I STARTED THE PARTNERSHIP WITH CHRISTOPHER MINOR AND DEAFEN BURNETT FROM TAMPA INTERNATIONAL AIRPORT AND WE MET IN SAO PAULO, BRAZIL, WITH THE AZUL AIRLINES. IT’S A BRAZILIAN AIRLINES, LOCATED IN SAO PAULO THAT HAS BEEN SPENDING A LOT IN BRAZIL AND ALSO INTERNATIONAL. I THINK THE MEETING RESULT WAS VERY SUCCESSFUL, AND CHRISTOPHER HAS OPENED THE DOOR TO FUTURE COMMUNICATION AND BRINGING THE FIRST BRAZILIAN AIRLINES DIRECT FLIGHTS TO OUR DESTINATION. ALSO, WHEN I WAS DOING THIS, I DID THE GLOBAL TAMPA BAY TRADE MISSION IN AUGUST AND WE HAD OVER 150 BRAZILIAN CORPORATE CLIENTS. THIS PARTNERSHIP TOGETHER WITH PINELLAS, PASCO AND HILLSBOROUGH COUNTY. I WOULD LIKE TO SHARE THAT WE HAVE A PRODUCTIVE WORKING RELATIONSHIPS WITH AZUL, THE TOUR OPERATOR FOR AZUL AIRLINES AND I DID MENTION THAT DURING OUR EXECUTIVE MEETINGS, AS WELL. TOUR OPERATOR AND TOTA CAMPAIGNS. OTA MEANS ONLINE TRAVEL AGENT. IN FISCAL YEAR ’19 WE HAD PARTNERED WITH VISIT FLORIDA CAMPAIGN. WE HAD TRAINED TOUR OPERATORS FROM SOUTH AND NORTH OF BRAZIL, AND I HAVE ACTUALLY PARTICIPATED IN SOME LARGE TRADE SHOWS. FOR EXAMPLE, THEY IF A FLIGHT IS ONE LARGE TRADE SHOW TOUR OPERATOR THEY OFFER THESE LARGE TRADE SHOW ACTUALLY FOR THE FINAL CONSUMER. IT HAPPENS EVERY YEAR BETWEEN AUGUST AND SEPTEMBER IN BRAZIL, TWO DIFFERENT CITIES. ALSO ANOTHER HUGE CAMPAIGN THAT WE FOCUS IN FINAL CONSUMER, THE SHOPPING AUGUSTO. IT IS A TOUR OPERATOR IN BRAZIL, VERY LARGE. THEY ALSO HAVE TRAVEL AGENTS SO THEY’RE ABLE TO FOCUS NOT ONLY TRADE BUT THE FINAL CONSUMER AS WELL. SO WE PARTICIPATE ON THAT. IT’S INSIDE OF A SHOPPING MALL IN SAO PAULO. IT ATTRACTS A LOT OF VISITORS, AND IT HAPPENS TWICE A YEAR. DURING APRIL AND ALSO SEPTEMBER. AND WE HAVE PARTNERSHIP WITH VISIT FLORIDA AT THE TRAVEL AND MARKETING CAMPAIGN. OUR REACH THIS FISCAL YEAR FOR THE VISITORS WERE ABOUT 820,000 VISITORS. THE TOUR OPERATOR WORKSHOP AND TRAINING ANNUAL REACH OVER 3,000 TRAVEL AGENTS. WHEN I USUALLY GO TO BRAZIL ON BUSINESS TRAVEL I’M ALWAYS IN COMMUNICATION WITH THE TOUR OPERATOR, WITH THE TRAVEL AGENT, IN SALES MISSIONS, IN TRADE SHOWS, ROAD SHOWS, AND ALSO TRAINING OF A TOUR OPERATOR AND MEETING AT THE TRAVEL AGENT AS WELL WITH ALL MY SALES CALLS AND I USUALLY DO TRAVEL. NORTH, NORTHEAST, AND SOUTH AND SOUTHEAST OF BRAZIL. TOUR OPERATOR WORKSHOP AND TRAINING CAMPAIGN ANNUAL REACH OVER 3,000 TRAVEL AGENTS I JUST MENTIONED AND EXPEDIA CAMPAIGN WE STARTED THIS YEAR, BEGINNING OF MAY, THE CAMPAIGN IS GOING TO GO TO THE END OF THIS MONTH. AT THIS TIME I DON’T HAVE FINAL RESULTS YET, BECAUSE THE CAMPAIGN IS STILL HAPPENING. BUT I HAVE SOME DATA TO SHARE WITH YOU. TOTAL FUTURE ROOM NIGHTS WERE 32% FROM LAST YEAR, WITH THE CAMPAIGN OF EXPEDIA. AND THE CAMPAIGN REVENUE UP TO 154,000 DOLLARS. MY NEXT SLIDE I’D LIKE TO SHARE WITH YOU, I DO A LOT OF WORK ALSO I MENTIONED IN THE BEGINNING THE TRADE — AND ONE OPTION I HAVE ONE PAGE AD IN BRAZIL. WHAT I TRIED TO DO IS FOCUS, BUT ALSO WORK WITH DIFFERENT TOUR OPERATOR FROM BRAZIL TO CREATE PACKAGE, DIRECT PACKAGE TO OUR DESTINATION. YOU CAN SEE SOME EXAMPLES THERE, WITH THE GAP NET, AIT, AND WHAT WE HAVE SEEN RIGHT NOW IN THE EXAMPLES IS THAT THE FIRST ONES THAT I WAS WORKING AT THE TRADE DESK AND THE FINAL CONSUMER AS WELL I WAS ACTUALLY PUTTING ON MY AD, NOT ONLY ABOUT OUR DESTINATION BUT IMPROVING THE PACKAGE THE TOUR OPERATOR CAN OFFER TO OUR DESTINATION. I HAVE SHIFT A LITTLE BIT THINKING OF THIS YEAR. OUR RELATIONSHIP WITH THE TOUR OPERATOR IN BRAZIL HAS INCREASED, AND THEY’RE NOT JUST CREATING ONE, TWO, THREE, FOUR OPTIONS OF THE PACKAGE TO OUR DESTINATION. MOST TOUR OPERATOR ARE CREATING MUCH MORE THAN JUST FOUR OPTIONS. AND I DIDN’T WANT TO GIVE THE MESSAGE TO OUR FINAL CONSUMER AND TRADE THAT THEY CAN ONLY OFFER ONE OR TWO OR THREE. SO IN THIS CASE NOW AS YOU CAN SEE IN FRONT OF YOU, OUR AD, A LITTLE BIT MORE ABOUT THE BRANDING AND OUR DESTINATION, AND THE TOP SMALL PICTURE ON YOUR RIGHT SIDE BOTTOM IS ACTUALLY THE COMPACT FOR THE TOUR OPERATOR DRAEKTLY. SO THEY CAN CONTACT THE TRAVEL AGENT OR THE FINAL CONSUMER, THEY CAN HAVE ACCESS TO SOME OF THE PACKAGE FOR OUR DESTINATION. PARTICIPATION IN TRADE SHOWS, ’18-’19 I HAD CONSTANT PRESENCE IN BRAZIL’S MAJOR TRADE SHOWS. THIS YEAR IS GOING TO BE THE NINTH EDITION OF THE SHOW. IT’S A TRADE SHOW THAT ATTRACTS ABOUT 3500 TRAVEL ASSOCIATE TRAVEL PROFESSIONALS, AND THEY ATTRACT NORTH, NORTHEAST, AND SAO PAULO AREA OF THE COUNTRY. WE ALSO HAVE PARTICIPATED AND WILL PARTICIPATE THIS YEAR AT THE TOURIST TRADE SHOW WITH PARTICIPATION OVER 10,000 TRAVEL PROFESSIONALS. THIS SHOW IS LOCATED IN SOUTH OF BRAZIL, AND ONE OF THE MOST FAMOUS SHOW IN BRAZIL, LATIN AMERICA EVERY YEAR IS IN SAO PAULO AND EVERY YEAR IT’S THE MONTH OF APRIL. THIS SHOW ATTRACTS PARTICIPATION OVER 7700 PROFESSIONALS AND 500 PRESS. THIS YEAR VISIT ST. PETE-CLEARWATER DURING THE THREE DAYS WE HAD A FULL APPOINTMENT OF MEETINGS WITH TOUR OPERATORS AND MEDIA AS WELL. IN THE PAST, IN THE PRESENTATION I HAVE COME HERE AND SHARED WITH YOU HOW MANY MEDIA FROM BRAZIL I HAVE WELCOMED FROM THE DESTINATION. THIS YEAR I WANTED TO DO A LITTLE BIT OF THE BREAKDOWN AND GO THROUGH THEM. ONCE AGAIN I WANTED TO SHOW YOU OUR GREAT RELATIONSHIP WE HAD CREATED IN THE BRAZIL MARKET. THIS IS PROMOTING OUR DESTINATION TO GROUPS OF TOURISM PROFESSIONALS. WE STARTED TO TRAIN TOUR OPERATOR IN THE BIANCA AIRLINE. TRADE HAS MERGED WITH THE CBC TOUR OPERATORS AND BECAME THE LARGEST TOUR OPERATOR IN BRAZIL. A FLIGHT TWO ALSO MERGED WITH GAP NET AND THEY BECAME THE SECOND LARGEST TOUR OPERATOR IN BRAZIL, AS WELL. WE OVERSTATE THE ADVANTAGE OF ANY SHOWS THAT WE HAVE, THE RENT RESIDENTS ARE COMING TO FLORIDA OR USA AND WE’LL BRING SOME OF THOSE CLIENTS, TOUR OPERATORS AND TRAVEL CLIENTS TO PROMOTE DESTINATION. THAT WAS THE CASE WITH THE BRAZIL TOUR OPERATOR I WAS ABLE TO WELCOME THEM SIX TOUR OPERATORS. CONTINUE ON, WE ALSO HAD TO BRAND USA BRAZIL MEGA FAN. THIS IS THE FIRST TIME THAT BRAND USA HAS PROVIDED A MEGA FAN INCLUDING BRAZIL, AND THE CAMPAIGN WAS RUN IN BRAZIL. SO LAST YEAR, IT WAS A DREAM UP CAMPAIGN, THE TOUR OPERATOR WITH BRAND USA, AND THE AIRLINES THEY DID A CAMPAIGN THAT ANY TOUR OPERATOR OR TRAVEL AGENT THAT SOLD THE MOST OF THE DESTINATION MEGA FAM, IT WASN’T JUST VISIT ST. PETE-CLEARWATER. BUT THEY HAD SEVEN OUT OF THE LOCATION IN THE UNITED STATES. THEY WERE ABLE TO COME IN MARCH AND VISIT OUR DESTINATION. SO WE HAD A GREAT GROUP HERE VISIT OUR DESTINATION. BRAZIL CORPORATE SALES MISSION, THAT WAS A PARTNERSHIP THAT I HAD WITH PASCO AND PINELLAS COUNTY. WE WELCOME SOME CORPORATE COMPLAINTS FROM THE AREA OF SAO PAULO. AGAIN, THE LARGEST CONCENTRATION AREA IN BRAZIL, RIO de JANEIRO. NOW AZUL AIRLINES FAM, AGAIN THE AIRLINES WE’RE TRYING TO SEE SPENDING A LOT AND WOULD LIKE TO BRING A DIRECT FLIGHT FROM VISIT THE DESTINATION. THEY HAD TWO FAMs IN OUR FISCAL YEAR WITH THEM, AND THROUGHOUT THE WEB PAGE AND ALSO ON THE FORMS. MOVING ON TO MEDIA NOW, I WELCOMED THE [INDISCERNIBLE] FROM SAO PAULO AREA AND THEY COVER THE SPECIFIC CONTENT AND CULTURE THIS YEAR. I ALSO WELCOME VISUAL COMMUNICATION PLATFORM FROM THE LARGEST DIGITAL PLATFORM IN BRAZIL LOCATED IN SAO PAULO AND THEY ALSO COVERED THE BEST BEACHES AND HONEYMOON. I WELCOMED MEDIA VISITS DISCOVER FLORIDA. SHE’S A JOURNALIST, CONSUMER/TRADE JOURNALIST FROM BRAZIL AND WE WELCOME HERE TO TAKE ADVANTAGE OF THE SHOW. AND SHE WAS ABLE TO PROVIDE US SPECIFIC CONTENT AND COVER ALL THE NEW ATTRACTIONS THAT WE HAVE IN DOWNTOWN ST. PETE. WE ALSO WELCOMED FROM THE SAO PAULO AREA, A VERY FAMOUS JOURNALIST FROM SAO PAULO AND RIO de JANEIRO AND SHE HAS DIGITAL [INDISCERNIBLE] MEANS FAMILY CHANGES EVERYTHING AND SHE WAS ABLE TO PROVIDE SPECIFIC CONTENT AND WHAT TO DO WITH A FAMILY IN OUR DESTINATION. COMING UP IN FISCAL YEAR ’19 AND 20 I’M GOING TO PARTICIPATE TO GETTING THE SECOND WEEK OF OCTOBER IN SAO PAULO DURING THE TOUR AND TRAVEL TOUR OPERATOR U.S. WORKSHOP DATE. THIS MEANS IT’S A FULL DAY WHERE THIS TOUR OPERATOR WE ALREADY HAVE, WE CONTINUE TO WORK WITH THEM, THEY BRING ABOUT 200 TO 300 TRAVEL AGENTS TO BUY A DIRECT PACKAGE FROM THEM, AND WE’RE GOING TO PROVIDE THE DESTINATION PRESENTATION, FOLLOWED BY WORKSHOP WITH PORTUGUESE COLLATERAL AND END THE DAY WITH NETWORKING WHERE THE TRADE HAS THE OPPORTUNITY TO ASK ME SOME OTHER QUESTIONS ABOUT THE DESTINATION. CONTINUE ON, TAKING ADVANTAGE OF THAT, IN OCTOBER THIS YEAR WE WELCOME FOR THE FIRST TIME, OPERATORS WITH COPPER AIRLINES AND WE’RE ACTUALLY GOING TO SHARE THIS TOGETHER WITH VISIT TAMPA BAY. IN NOVEMBER I’LL BE TRAVELING TO BRAZIL, VERY SOUTH OF BRAZIL, TO ATTEND THE 2019 TOURIST TRADE SHOW. I MENTIONED THAT IT’S ONE OF THE SECOND LARGEST TRADE SHOW IN BRAZIL, AND FOR THE FIRST TIME WE’RE GOING TO TRY SOMETHING DIFFERENT. WE’RE GOING TO PARTICIPATE INSIDE OF THE LUXURY SPACE. WHAT DOES IT MEAN? IT MEANS THAT EVERY APPOINTMENT IS ALREADY BOOKED INSIDE THE LUXURY SPACE AND I’M GOING TO BE SHARING THE SPACE TOGETHER WITH OUR FRIENDS FROM VISIT NAPLES. AND LAST, BUT NOT LEAST, IN DECEMBER 2019, I’M GOING TO PARTICIPATE IN THE VISIT FLORIDA BRAZIL ROAD SHOW. USUALLY VISIT FLORIDA TAKES UP A WHOLE WEEK TO DO SOME ROAD SHOWS IN BRAZIL. THEY CHOOSE TWO DIFFERENT CITIES, AND THEY START FOR TRAINING OF THE DESTINATION, FOLLOWED BY WORKSHOP WITH COLLABORATE IN PORTUGUESE IN BRAZIL AND ENDS WITH A NETWORKING EVENT THAT I CAN ADDRESS MORE INFORMATION ABOUT THE DESTINATION AND ANSWER ANY QUESTIONS THEY MIGHT HAVE, AS WELL. AT THIS TIME I WOULD LIKE TO THANK YOU FOR THE OPPORTUNITY, AND OPEN FOR ANY QUESTIONS YOU MIGHT HAVE ON THE BRAZILIAN MARKET.>>KAREN WILLIAMS SEEL: THANK YOU.>>ANDREA GABEL: THANK YOU.>>KAREN WILLIAMS SEEL: OKAY, THANK YOU VERY MUCH. GREAT. VERY GOOD REPORTS, AND WE CAN SEE THE PROGRESS THAT’S BEING MADE, AND BOTH LATIN AMERICA, AND BRAZIL. OKAY, NEXT IS OUR CAPITAL PROJECTS FUNDING PROGRAM REVIEW AND RECOMMENDATION. TIM RAMSBERGER.>>TIM RAMSBERGER: BUENOS DIAS.>>KAREN WILLIAMS SEEL: BUENOS DIAS. S >>TIM RAMSBERGER: THE OLD GRINGO COMING UP HERE. GOOD MORNING, EVERYONE. WE MET LAST MONTH AT THE WORKSHOPS, AND IF ANDY CAN THROW UP ON THE SCREEN THERE. THE RESULTS OF THE SCORING, AT THE WORKSHOP YOU HAVE A HANDOUT THERE. BUT FOR THE PUBLIC, YOU CAN SEE THIS. SO EACH OF THE THREE APPLICANTS ATTAINED THE REQUISITE SCORE OF 700 MINIMUM. AND SO, THE RECOMMENDATIONS OF THE TDC IS NOW REQUIRED FOR CONSIDERATION TO ADVANCE THIS TO CCC CONSIDERATION.>>KAREN WILLIAMS SEEL: ANY QUESTIONS? AND SO, WE DO NEGOTIATE WITH OUR PARTNERS, AND IT’S BEEN APPROVED UP TO FUNDING BASED ON SOME MARKETING BENEFITS THAT COME BACK TO VISIT ST. PETE-CLEARWATER SO, I GUESS THE ONLY COMMENT I WOULD MAKE, EVEN THOUGH IT’S BEEN ALLOWED IN THE PAST TO FUND PARKING, MY PREFERENCE IS TO LOOK TOWARDS FUNDING THE DALI MUSEUM, THE MUSEUM PART AS MUCH AS POSSIBLE. AND I THINK THAT WAS THE WISH OF THE COMMITTEE, AS WELL. TONY?>>ANTHONY SATTERFIELD: IF I REMEMBER CORRECTLY, MY COMMENT WAS THAT A MAJORITY OF THIS MONEY SHOULD GO TOWARDS THE MUSEUM ITSELF. AND I DON’T KNOW HOW EXACTLY YOU DO THAT. WAS THERE GOING TO BE A RECOMMENDATION FROM STAFF ON THAT?>>I THINK THE PROCESS WOULD BE IF THIS COMMITTEE OR COUNCIL WOULD MOVE THIS FORWARD TO THE BOARD, THEN THE BOARD WOULD DIRECT STAFF TO GO AHEAD AND PUT AN AGREEMENT TOGETHER. AT THAT POINT THAT AGREEMENT WOULD INCLUDE THAT TYPE OF DIRECTION. AND ALSO WE WOULD LOOK AT THE MARK PETTING BENEFITS ASSOCIATED WITH THE MONEYS BEING ASSOCIATED WITH EACH AGREEMENT. ONCE THEY’RE TIED UP, THEY’LL COME BACK TO THE BOARD FOR FINAL APPROVAL. SO THAT’S THE PROCESS THAT WOULD BE BEFORE US >>ANTHONY SATTERFIELD: AND I THINK THE ONE — THE ONE, THAT CAME OUT OF THIS, IS THAT THE ABILITY FOR THIS PARKING TO BECOME USABLE SPACE IN THE FUTURE, AM I CORRECT ABOUT THAT? AND THAT’S A SUBSTANTIAL DIFFERENT THAN WE’RE BUILDING A PARKING LOT.>>KAREN WILLIAMS SEEL: MM-HMM. OKAY. SO, IF THERE’S NO OTHER QUESTIONS I WOULD ENTERTAIN A MOTION TO MOVE THESE THREE PROJECTS FORWARD UNDER THE CONDITIONS THAT WE JUST STATED.>>I’D LIKE TO MAKE THAT RECOMMENDATION THAT WE APPROVE THESE PROJECTS WITH THE RECOMMENDATIONS TO STAFF TO BRING FORWARD TO THE BCC IN FUTURE.>>SECOND.>>KAREN WILLIAMS SEEL: OKAY. ANY OTHER FURTHER DISCUSSION? OKAY, ALL THOSE IN FAVOR SAY AYE. [AYES] ANY OPPOSED? OKAY. CONGRATULATIONS. OKAY. NEXT IS THE VISIT ST. PETE-CLEARWATER AND CLEAR REPORT. PAUL?>>PAUL SACCO: THANK YOU, MADAM CHAIR. SO, THEY’RE GOING TO PULL UP THE PRESENTATION. OKAY. SO, WE’RE GOING TO GO AHEAD AND GIVE YOU YOUR MONTHLY SNAPSHOT. SO FOR THE MONTH OF JULY, YOU CAN SEE WE KIND OF LEVELED OUT AS FAR AS ROOMS SOLD. I THINK THIS IS THE FIRST DIP THAT WE’VE SEEN SINCE RED TIDE OF LAST YEAR. BUT WE REMAIN POSITIVE FOR ADR AND REVPAR. TALKING WITH STAFF, TRYING TO SEE IF WE CAN UNDERSTAND WHERE THAT LEVELING OUT OR SLIGHT DIP REASONS FOR, WE REALLY DON’T HAVE IT AT THIS TIME BUT WE’RE LOOKING BACK, IT WOULD BE A BUNCH OF SUPPOSITION AT THIS POINT SO I THINK WE’RE JUST GOING TO HAVE TO KIND OF REMAIN VIGILANT AS WE SEE DATA COME THROUGH AND SEE IF THIS IS SOMETHING THAT WE’RE JUST APPROACHING THE SLOWER TIME OF YEAR. I’LL KNOW IF JULY’S NUMBERS WERE SOMEWHAT INFLATED LAST YEAR DUE TO SOME RED TIDE MOVEMENTS FROM THE SOUTH MOVING UP TO — VISITATION MOVING UP TO US. WE JUST DON’T KNOW ENOUGH ABOUT THAT YET. SO WE’LL KEEP AN EYE ON THAT.>>COMMENT? WEATHER WAS PROBABLY AN ISSUE WITH MORE OF THE LOCAL POPULATION WOULD COME TO THE BEACHES. JULY WAS A WETTER THAN NORMAL MONTH. AND THAT MAY HAVE BEEN AFFECTED THE NUMBER OF LET’S CALL THEM, IN THE LOCAL REGION THAT WOULD COME UP TO THE BEACHES AND SPEND A A OR TWO. THAT MAY HAVE BEEN A BIG PART OF IT.>>WHAT KIND OF MARKETING? IS THERE ANY MARKETING THAT YOU ARE BEEFING UP BECAUSE OF THAT? YOU KNOW, NORMALLY JULY, AUGUST, SEPTEMBER ARE SLOWER MONTHS. BUT I KNOW IN THE PAST THAT THOSE WERE THE MONTHS THAT THERE WAS A MARKET. MOVE TO TRY TO CREATE MORE BUSINESS NOT JUST FOR THE HOTELIERS, BUT THE RESTAURANTS AND OTHER BUSINESSES THAT SURVIVE ON TOURISM.>>PAUL SACCO: I KNOW WE TRY TO BEEF UP OUR MARKET LOCALLY AND IN THE STATE AS WE MOVE THROUGH THE LATER SUMMER MONTHS AND INTO THE FALL, KNOWING THAT, YOU KNOW, THERE ARE SLOWER MONTHS. WE PROBABLY ARE GOING TO TOUCH A LITTLE BIT ABOUT SOME OF THAT POSSIBLY IN THE SUBCOMMITTEE MEETING. BUT IF YOU WANT SPECIFICS, AS TO WHAT WAS BEING DONE THIS YEAR, I MEAN I HAVE KATIE AND TIM HERE, MAYBE THEY CAN TOUCH ON SOME OF THAT IF YOU WANT SOME MORE INFORMATION NOW.>>I MEAN I’D LIKE TO KNOW. IS THERE ANYBODY, BRIEFLY?>>PAUL SACCO: KATIE, IF YOU COULD TALK A LITTLE BIT TO THE MARKETING THAT’S BEEN DONE FOR THE LATER SUMMER MONTHS AND MAYBE HEADING INTO THE FALL?>>SURE. GOOD MORNING, KATIE, VISIT ST. PETE-CLEARWATER. SO A LOT OF WHAT WE’RE FINDING IS A LOT OF THE — SORRY, THE MARKETING THAT WE’RE DOING IN THE LATE SPRING IS WHAT’S AFFECTING WHAT WE’RE DOING IN THE SUMMER. SO, THIS YEAR WE HAD A GREAT SPRING WITH OUR NEW YORK ADVERTISING CAMPAIGN THAT WE HAD. WE’VE BEEN VERY ACTIVE IN ORLANDO. A LOT THIS YEAR ON BIG DOING A FULL YEAR-LONG CAMPAIGN. SO USUALLY WE WOULD MAYBE JUST START THAT UP IN THE SUMMER MONTHS BUT WE STARTED THAT JANUARY 1st. SO WE’VE BEEN VERY HEAVY IN ORLANDO, AND ALSO CONTINUING OUR PARTNERSHIP WITH FIVE NATION THAT STARTED OFF IN JULY OVER AT THE AMPHITHEATER IN TAMPA AND OUR PRESENCE AT INTERNATIONAL PLAZA. IF YOU ACTUALLY GO TO THE PARTNERS WEBSITE, YOU CAN, FOR THIS MONTH’S REPORT, LIST ALL OF THE ACTIVITY WE HAD DURING EVERY MONTH. SO, I COULD BRING THAT UP OR, YOU KNOW, AFTER THIS MEETING SHOW YOU IN THE SUBCOMMITTEE WHERE WE LIST EVERY MEDIA THAT WE HAVE RUINING HER MONTH. AND THAT’S A GOOD THING TO LOOK AT.>>COMMISSIONER SEEL, DO YOU THINK WE COULD HAVE A HARD COPY AT THE NEXT MEETING JUST TO SEE OF THAT?>>KATIE BRIDGES: SURE, DEFINITELY.>>KAREN WILLIAMS SEEL: THANK YOU. ANYONE ELSE? OKAY. PAUL?>>PAUL SACCO: SO, AS WE MOVE AHEAD, WE GET THE BREAKDOWN OF THE NEXT THREE SLIDES, ACTUALLY A BREAKDOWN OF THE ROOMS SOLD, ADR AND REVPAR. I KIND OF BEING NEW IN THIS ROLE I’M STILL GETTING THE HANG OF WHAT SOME OF THESE NUMBERS, BUT LIKE ON A MONTHLY BASIS AND WHAT THEY MEAN TO US. I TEND TO KIND OF LOOK AT WHERE WE ARE IN THE REGION, WHERE WE ARE WITH ORLANDO AND WHERE WE ARE WITH THE STATE AVERAGE, EACH OF THE NEXT THREE SLIDES. WE’RE PRETTY MUCH HANGING IN THE CENTER OF THE PACK AS FAR AS ROOMS GO. OUR REVPAR SEEMS TO BE UP AND KIND OF LEADING A LITTLE BIT. BUT WE CONTINUE TO TREND POSITIVE. I THINK WHEN YOU LOOK AT OUR YEAR-TO-DATE NUMBERS AFTER THIS, THE NEXT SLIDE, YOU CAN SEE THAT WE CONTINUE TO TRACK POSITIVELY, WE’RE SEEING THE SAME THINGS AS VISIT TAMPA BAY AS THE OTHER THING I’VE NOTICED IN OUR NUMBERS IS IT SEEMS LIKE THE CENTER OF THE STATE, AND WHATNOT, AGAIN, TRACKING THE SAME SEEMS LIKE THE SOUTH IS SEEING A BIGGER, YOU KNOW, INFLUX, AND AGAIN, LEARNING AND TALKING WITH THE STAFF, YOU KNOW, WITH SOUTH AMERICA, YOU KNOW, THAT’S KIND OF THEIR PUSH TO GET OUT OF THEIR SEASONS UP TO WHERE WE ARE, AND THE SOUTHERN PART OF THE STATE. SO, THERE’S CERTAINLY OPPORTUNITY THERE THAT I THINK, FOR SURE, WITH THE LATIN AMERICAN TEAM IT’S PROBABLY GOOD THEY’RE HERE TODAY. THAT THERE BE SOME TARGETS FOR THIS TIME OF YEAR THAT MAYBE WE CAN BE LOOKING AT FOR NEXT YEAR TO SEE WHAT WE CAN DO, AND MAYBE PULL SOME OF THAT EVEN FURTHER NORTH IN THE STATE. SO WE LOOK AT 2019 YEAR-TO-DATE, AGAIN WE’RE REMAINING POSITIVE FOR ALL THREE INDICATORS THERE. AGAIN WHEN YOU LOOK AT INDIVIDUALLY WE BREAK THOSE DOWN AND AGAIN I KIND OF COMPARE WITH WHERE WE ARE WITH THE STATE AND THE OTHER AREAS. WE SEE, I THINK WE’RE TRACKING VERY, VERY WELL AS COMPARED TO OTHER DESTINATIONS THAT ARE COMPARABLE TO OURS. AGAIN, REVPAR WE’RE UP 6.4%. AGAIN, WHEN YOU TAKE INTO CONSIDERATION OF DADE COUNTY AND THEIR RECOVERY, WE’RE LEADING THE STATE IN THAT AREA FOR REVPAR. FOR TOURISM DEVELOPMENT TAX, FOR THE MONTH OF JULY, AGAIN, VERY, VERY POSITIVE MONTH, YOU KNOW, EVEN THOUGH OUR ROOMS SOLD MAY HAVE LEVELED OUT, TOTAL COLLECTIONS STILL CONTINUE TO TREND POSITIVELY, OVER 6%. WHEN YOU LOOK AT OCTOBER THROUGH JULY OUR FISCAL YEAR YEAR-TO-DATE, AND WE’RE OVER 6%, YOU KNOW, AS WE MOVE FORWARD. SO, AGAIN, GOOD TIMES, I THINK WE’RE SEEING THE BENEFITS OF CONTINUED GOOD ECONOMY, BUT ALSO THE BENEFITS, AS SANTIAGO POINTED OUT, VERY HEAVY MARKETING. I MEAN WE CONTINUE TO DO THAT. WE’RE BLESSED WITH SOME GOOD TAX COLLECTIONS THAT WIRE ABLE TO PUMP BACK INTO OUR EFFORTS, AND I THINK OUR SALES AND ADVERTISING AND MARKETING EFFORTS WE’RE SEEING AND CONTINUE TO SEE THE BENEFITS OF THOSE EFFORTS.>>KAREN WILLIAMS SEEL: OKAY. SO, WE’RE HOPEFUL THAT WE GO OVER THE $60 MILLION MARK THIS YEAR, RIGHT? TONY?>>ANTHONY SATTERFIELD: I THINK US PLUGGING IN TO THE FACT THAT WE’RE A HALF A POINT DOWN IN JULY GOES TO SHOW HOW SPOILED WE ARE. I’M NOT GOING TO FREAK OUT OVER A HALF A POINT LOSS IN THE MONTH OF JULY. I ALSO FIND IT INTERESTING THAT QUITE A FEW OF THE DESTINATIONS SOUTH OF US DID CONSIDERABLY BETTER AND I THINK THAT’S A DIRECT CORRELATION WITH THE FACT THT RED TIDE DISAPPEARED. AND THAT MAY HAVE IMPACTED US, WHERE LAST YEAR THEY WEREN’T GOING TO SARASOTA, THEY WEREN’T GOING TO FORT MYERS. SO AGAIN, IF OUR BIGGEST PROBLEM IS THAT WE’RE DOWN A HALF A POINT, I CAN DEAL WITH THAT.>>KAREN WILLIAMS SEEL: MM-HMM. OKAY. ANYONE ELSE? GREAT. VERY GOOD. OKAY. ANYTHING ELSE, PAUL?>>PAUL SACCO: NO, THAT’S IT. THANK YOU.>>KAREN WILLIAMS SEEL: AT THIS POINT ARE THERE ANY BOARD MEMBER COMMENTS? ALL RIGHT. WELL — ALL RIGHT, TONY.>>ANTHONY SATTERFIELD: I WANTED TO THANK STAFF, AND PAUL I’D LIKE TO THANK YOU FOR THE DETAILED INFORMATION. I BROUGHT UP SOME QUESTIONS ON THE VISITORS GUIDE, AND THE MEMO THAT CAME OUT REALLY ANSWERED A LOT OF THE QUESTIONS THAT WERE BEING ASKED OF ME. SO, THANK YOU PAUL AND THANK YOU STAFF FOR PRODUCING THAT.>>PAUL SACCO: THANK YOU.>>KAREN WILLIAMS SEEL: OKAY. GREAT. SO, WITH THAT, WE ARE ADJOURNED, AND THEN THE MARKETING SUBCOMMITTEE WILL MEET IN THE CONFERENCE ROOM ON THE FIFTH FLOOR. IN ABOUT — I’LL JUST MARK THESE.>>THERE’S NO FINANCE, IS THERE?>>KAREN WILLIAMS SEEL: NO FINANCE COMMITTEE TODAY. WE’RE GOING TO DO THE FINANCE COMMITTEE MEETING NEXT MONTH, WE DECIDED THAT BECAUSE WE, YOU KNOW, BASICALLY CONCLUDED THE BUDGET FOR THIS YEAR, THAT STARTING IN OCTOBER WOULD BE TIMELY BECAUSE WE’LL GET AHEAD OF THE BUDGET FOR NEXT YEAR, AND SO WE WILL BE HAVING THAT MEETING NEXT MONTH. I THOUGHT WE WERE GOING TO HAVE IT TODAY BUT WE DECIDED AT — TO POSTPONE IT. OKAY. ALL RIGHT. THANK YOU ALL VERY MUCH.>>THANK YOU.>>KAREN WILLIAMS SEEL: AND THANK YOU, STAFF.

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